phli x sneakerfiles...

 new eras...$40 availabe @ phli 
During the past years, Chicago has made an enormous growth in thesneaker culture. Stores like St.Alfred, Self-Conscious and LDRS 1354have paved the way for other up and coming boutiques from which they stem ideas from. However, behind the sneaker boutiques, one man has made a name for himself being the first of few to start the boutique and sneaker scene in Chicago. Meet Dave Jeff, a sneaker and fashion connoisseur that turned the PHLI brand into many different markets other than just the sneakers.
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Alrighty, ladies here's your chance to win a SMC specific colorway in the Cubannie Links "Freedom Tri-Rings"{ a $70 gift!}.
The details: Email us a drawing or description of the perfect CL and SMC collabo. You must be specific and keep in mind the direction and culture of both brands. The best idea wins the earrings, and may get the opportunity to see the concept come to fruition!
Guys you can enter too! We will ship the earrings, so you don't have to be in Chicago. We look forward to all of your ideas!!
A decision will be made soon.
For a bit of inspiration definitely scroll through our blog and check these sites...


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